Flowell was a SaaS education app, connecting health, fitness and wellness coaches with clients through virtual coaching + client management and retainment.

I joined the team as an intern, designing marketing creative, editing client testimonials, UGC and event recaps. After my role transitioned, I managed marketing content, campaign sizzles, all social creative + planning and other marketing assets.

When Flowell partnered with ISSA and Wellness Coach, I refreshed Flowell's visual identity, including social media content and web creative, aligning the brand’s voice and tone with a stronger fitness focus to boost reach and engagement.