Flowell is a software platform that connects health, fitness, and wellness coaches with clients through client management and virtual coaching.

I joined the team as an intern, designing web creative and creating short and long-form video content to support marketing initiatives. After my role transitioned, I was responsible for the creative marketing content, creating sizzles using client testimonials for campaigns, social creative, and creating other marketing assets.

As Flowell grew and partnered with ISSA and Wellness Coach, the brand began incorporating fitness to reach a wider audience. After research and collaboration, I refreshed Flowell’s visual identity, revamped brand guides, refreshed social channels, and created new marketing collateral.