Flowell was a software platform that connected health, fitness and wellness coaches with clients through virtual coaching + client management.

I joined as an intern, designing web creative and editing client testimonials, UGC and event recaps. After my role transitioned, I managed marketing content, campaign sizzles, all social creative + planning and other marketing assets.

When Flowell partnered with ISSA and Wellness Coach, I refreshed the visual identity, social media content and web creative, aligning the brand’s voice and tone with a stronger fitness focus to boost reach and engagement.