Foxybae
2025
about
Foxybae is a beauty brand specializing in premium hair care products and styling tools.
I created video assets for the launch of their new drying + styling tool, 'Wet-to-Slay,' including highlights, demos, branded bumpers, and other video spots using branded and in-house footage. Optimized for D2C + B2C channels, paid and organic socials.
I recently supported the Foxybae x Must Be Cindy collab by creating a highlight video that features the limited edition styling tool. I worked with UGC clips, added branded elements, transitions + audio.
+ I designed creative (static and motion) for web, paid + organic socials, emails, and sizzles using UGC, animated graphics, and other visuals to support a variety of marketing campaigns.
Credits:
- Video scripts + art direction by Stephanie Trienen.
- "Wet 2 Slay" Videography + photography by Keith Williams.
output
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