Foxybae is an LA-based beauty brand centered on multi-functional styling tools and cruelty-free hair care.

As design lead, my focus was on turning up color + energy and bringing a fresher, more modern feel to the brand without losing foxy's signature energy. I designed static and motion creative across web, paid social, email, ecomm, organic social and other channels supporting new product launches, evergreen and seasonal campaigns, promos and bigger brand moments.
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Additionally, I created branded marketing videos and motion graphics, editing photoshoot footage, UGC and other content to create teasers, sizzles, product education and influencer collabs. Collaborated with Creative Director and marketing team on art direction and visuals throughout.