Foxybae is a beauty brand specializing in haircare products and styling tools.

I created video sets for the launch of Foxybae's new drying + styling tool, "Wet 2 Slay". Optimized all for D2C + B2C channels, and paid + organic socials.

For the Foxybae x Must Be Cindy collab, I created a highlight demo featuring MBC’s limited edition styling tool. Combined UGC footage with branded visuals, motion graphics, and transitions.

Additionally, I designed static, motion, and video creative for web, paid + organic socials, and email. Edited UGC for sizzles + other video spots. Created motion graphics, and other branded visuals to support product launches + seasonal campaigns.
‍
■ Video Scripts and Creative Direction - Stephanie Trienen
■ Art Direction - Siuneh Mardrospoorian
■ Wet 2 Slay Videography + Photography - Keith Williams