FoxyBae is an LA-based beauty brand built around affordable multi-functional styling tools + hair care. Before its acquisition, I led design across all digital channels aimed at growing its DTC presence.

I designed static and motion creative for web, paid social, email, ecomm, and organic social to support product launches, evergreen + seasonal campaigns, promos and influencer collabs.

I developed a motion identity system for the brand to boost brand presence, building out a library of branded animations and transitions for UGC, teasers, sizzles and ads and handed it off to the video team to keep all video output consistent. Alongside that, I edited photoshoot footage, UGC, and raw video into teasers, sizzles, product showcases, and ad creatives.

I collaborated with the Creative and Brand Directors, marketing, and dev teams to grow brand presence across DTC, TikTok Shop, and Amazon. Key initiatives included modernizing FoxyBae's visual identity, dialing up color and energy while keeping its signature feel intact, streamlining assets for consistency across channels, and introducing video web banners on DTC to give campaigns more lift.