Foxybae is a haircare brand specializing in styling tools + haircare products.

I worked on launch, showcase and teaser videos for the Wet 2 Slay and Super Styler Pro+ styling tools, as well as the Foxybae x Must Be Cindy collab. I optimized all assets across paid and organic social + D2C and B2C channels, driving high-performing organic engagement. I also edited influencer and UGC content for sizzles, ads + other video spots, boosting several brand campaigns.
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Additionally, I helped develop new motion systems to refine brand voice and tone. Collaborated with the Creative Director, Sr. Designers and Marketing Team on visuals and art direction. I designed static, motion, and other creative for web, ads, social and email, supporting NPLs, evergreen and seasonal campaigns, promos, and larger marketing pushes.